The best trends for SEO in 2016By admin | May 31, 2016 | Content Marketing, SEO
Content is, has been and will always be king
Content marketing is a trend and practice that could never go wrong. However it is important to identify the type of content that works best for your brand.
Content should always be simple, relevant, clear off doubts and most importantly “call to action”. Most brands try to be over creative with their content that sometimes it becomes difficult for readers to get a proper idea of the product or service that you are trying to sell. It’s great to be witty, but with relevance.
Pay more attention on Local SEO
With the evolving of geo-specific keywords in 2015 local SEO has seen an increase of importance. Location specific key words and phrases come in handy for local businesses to appear in the SERPs to be visible for the targeted audience. 50% of mobile visitors get leads from local searches and more than 60% seek local information in advertisements
Pay attention to keyword metrics
Choosing the right keywords are important but paying attention to the keyword ROI is essential. The keywords that bring search volumes compared against the conversion rate will provide a better outlook in to how effective your keyword or key phrase has been. Simply bringing in traffic is no longer enough.
Videos are in – An absolute win win
62% of the global google searches are for videos. They also generate 50 times better organic page ranks than plain static text pages. This is why many brands nowadays are more lenient towards creating remarkable visual content.